No more sexy, swooning women in ads - The Economic Times
For reprint rights: Syndications Today. India Today Group. It's hard to believe but even Bisleri attempted to boost the craze of its product among the youth and came up with a bold ad and bolder tagline- ''Play safe". In the ad a couple was shown drinking the product while making out on the beach. Again in s Bipasha landed up in controversy for being part of a sensual ad campaign for Swiss undergarments brand Calida, which she did along with Dino Morea. The campaign was discontinued after instructions from Ministry of Cultural Affairs.